ACQUA DI POSITANO - The Fragrance of a "Dream Place"
Positano is “a dream place,” so writer John Steinbeck described it, “that isn’t quite real when you are there and becomes beckoningly real after you have gone.” Famed hotel and celebrity hotspot, Le Sirenuse Positano (www.lesirenuse.it/en) is indeed a dream place, it has earned iconic status in the seven decades of its existence.
Once a family villa in a sleepy fishing village, now a destination known the world over, Le Sirenuse is celebrated in a fragrance collection, Eau d’Italie, created originally to honor the hotel on its 50th Anniversary. Now twenty years later Eau d’Italie celebrates the birthday of the original fragrance, the signature scent of this extraordinary five star hotel, with the launch of Acqua di Positano. a perfect summery blend of Salt Grains and Orange Flower Absolute, with sparkling top notes of Citron and Petitgrain (bitter orange).
After all, fragrance is the most irresistible way to keep the sun and sea of Italy’s Amalfi Coast close at hand every day. Acqua di Positano makes this dream come true, from $55 at Beautyhabit.com.
THE HOTEL IS THE STAR: LE SIRENUSE & CELEBRITIES
Earning a spot on the best of the Amalfi Coast lists from ELLE and Condé Nast Traveler, not to mention the status of inclusion in 50 Best Hotels in the World is simply a natural extension of the hospitality the Sersales have always offered: “Looking after guests, introducing them to the things locals love to eat and drink, telling them our stories and listening to their own.”
If you ask the hotel owners, the Sersale family, to tell you who their most celebrated guests have been, they’ll just say “too many to mention.” Although it’s clear the hotel itself is the “star” in any Positano scenario, scan the tabloids and the occasional celebrity mention pops up: Emily Ratajkowski sunbathing by the pool, Ian Somerhalder toweling off on the terrace, Mariska Hargitay visiting time and again, the Kardashians yachting in, Reese Witherspoon on her honeymoon, the list goes on and it goes back to the days of Elizabeth Taylor and Fellini. Positano has long been a haven for creative types, many now A-listers, even the Rolling Stones found sanctuary there. Mick and Keith wrote Midnight Rambler in Positano, a dark blues “opera,” as Keith calls the song, a commentary on The Boston Strangler, conceived oddly enough on vacation in a sunlit village. Mick is no stranger to the hotel, scan the web and there is grainy film of him at Le Sirenuse.
INTRODUCING ACQUA DI POSITANO: A FRAGRANT LOVE SONG
This year the most coveted scent among the artisanally authentic fragrances of Eau d’Italie, is sure to be Acqua di Positano the newest fragrance conceived by these award-winning fragrance founders, Marina Sersale and her husband, Sebastian Alvarez Murena. Green and woodsy, this aromatic citrus parfum is a delightful way to virtually visit the paradise that is Positano. No need to jump on a jet plane, or even wish for time travel, one spritz and you’re there, drinking wine with Keith while Mick plays the harmonica teased by an aromatic citrus breeze off the azure sea.
The new fragrance Acqua di Positano is available from Beautyhabit.com
To book a stay or learn more about Le Sirenuse Positano, go to https://sirenuse.it/en/
