Augmented Reality and Virtual Reality are changing the real estate industry in five ways
We now live in a digital world, whether we like it or not, and real estate companies have no choice but to integrate augmented and virtual reality into their business models. Augmented reality and virtual reality are among the latest and growing trends that are changing the way many companies work, and the real estate industry is no exception, in particular, 3d virtual tours for real estate have become very popular nowadays, which allow customers to evaluate properties in minute detail for making an informed decision about its purchase or lease.
If you are a small real estate owner wondering how you can use virtual reality and augmented reality to increase sales in your real estate business, this article will answer your questions. Augmented reality and virtual reality are playing a key role in creating fun and immersive virtual environments for consumers, enabling virtual tours of properties in an immersive environment. By combining these technologies, real estate entrepreneurs can use augmented and virtual reality in a variety of ways.
Augmented reality and virtual reality in real estate, what is its impact?
Augmented reality and virtual reality technologies offer potential buyers a dynamic and immersive experience that goes beyond static images and floor plans:
Augmented reality allows potential customers to bring digital information into the physical world using their smartphones or augmented reality glasses. They can take virtual tours of newly built model homes and place "virtual furniture" on the model to show the home fully furnished. This interactive approach bridges the gap between imagination and reality, allowing buyers to make a more informed decision without physically seeing the property;
Virtual reality, on the other hand, extends the concept of immersion even further by offering virtual property tours from the comfort of your home. Virtual reality tours allow buyers to virtually tour properties and experience the living space, layout, and feel. This is especially useful for buyers who may find it difficult to view a property in person or who wish to view a desired property virtually. Virtual reality tours save time by allowing buyers and sellers to efficiently explore multiple properties without having to be physically present at the properties they are interested in.
Integrating Augmented Reality/Virtual Reality into a real estate mobile app
Augmented reality and virtual reality technologies are useful tools that make many work processes faster, easier, and smoother. Real estate business owners can turn to a mobile app development company that can integrate relevant features using augmented reality and virtual reality. You can also allow access to the online site without logging in. Being able to decorate an imaginary room using virtual reality helps customers envision how a specific room would look with their favorite decor.
These technologies help unlock the true power of ownership by creating an exciting and engaging living environment. You also have the option of working with interior designers who can offer room designs that match the actual property, which can then be presented to buyers using augmented reality and virtual reality technologies. By collaborating with other companies, you can increase your current sales figures and present yourself to clients as a professional with useful industry connections.
Key Benefits of Augmented Reality/Virtual Reality in the Real Estate Industry
Each technology has its undeniable advantages, and AR/VR benefits many industries. The goal of a real estate entrepreneur should be to achieve high results and customer satisfaction within a short period. Various real estate companies are now relying on augmented reality and virtual reality to improve their operations and meet the current needs of their customers.
Advantage #1. A fascinating overview of real estate
Potential buyers can view their homes in an immersive and dynamic way with the help of augmented reality and virtual reality. Users can use augmented reality (AR) to place digital information, such as furniture or light fixtures, in a real space to get a realistic idea of how the home will look when it's customized to their liking. Virtual reality takes this a step further by allowing buyers to tour properties, experience their layouts, and experience them firsthand.
Advantage #2. You can save time and money
Augmented reality and virtual reality simplify the process of searching for real estate, reducing the need for multiple in-person viewings. Buyers can more effectively narrow down their choices and focus on properties that truly match their current preferences. This saves time and money for buyers and sellers, speeding up the process of making informed decisions.
Advantage #3. A personalized experience
The most popular tip is to add a personalized touch according to your target audience. Real estate agents and developers can use augmented reality and virtual reality to provide a personalized marketing experience. Tailoring digital content to individual preferences and needs creates a more engaging and relevant interaction, helping agents stand out and effectively engage customers. An example of this is displaying the company logo and contact information in the top corner of all virtual tours so that customers can see the agent's contact information during the virtual tour.
Advantage #4. Productive cooperation in real estate sales
Realtors can actively collaborate with interior designers to show their projects to buyers using virtual reality. You can create virtual tours by combining the design of the room. This works best if you want to sell a fully or partially furnished property.
Advantage #5. Virtual real estate tours
Imagine you are waiting for a potential buyer to show them a property, and then they cancel at the last minute. It's a waste of time. However, a virtual real estate tour can be convenient for both you and the buyer. Using VR technology, buyers can view homes from anywhere in the country, eliminating physical barriers. This is especially useful for buyers who live far away from the property they are interested in and cannot view the property in person. Virtual Reality (VR) allows potential buyers to see the building from all angles and get the full picture without even being there.
How to create a mobile application for real estate?
Creating a mobile application includes several key stages of development, design, and testing. A reliable mobile app development company can create a smooth, unique, and responsive app using the latest technologies, including augmented reality and virtual reality. It is always a good idea to customize the program according to your actual needs.
Step 1 Planning and research. The first step in developing a real estate mobile application is to prepare a work plan based on preliminary detailed research. At this step, you need to define the desired features, target user group, etc. The result of this plan is a smooth application development process.
Step 2 Data collection. This process can help your real estate business get a program that fully meets the current needs of your target audience. You can conduct online surveys to find out what features your audience likes.
Step 3 Advanced search and filters. One of the most important features of real estate apps is that they provide advanced search options and filters. Users can search by location, price range, property type, amenities, and more. The more accurate the filters, the better the experience for users.
Step 4 Augmented Reality/Virtual Reality Property Tours. Adding virtual tours increases the value of your program and ultimately your real estate business. These tours give your clients a comprehensive immersive experience that gives them a clear idea of what the property will be like.
Step 5 Integration with MLS. Integrate your application with the Multiple Listing Service (MLS) to keep your information current and accurate. This integration provides users with a wider range of features.
Step 6 Develop your app for mobile devices. After accepting and completing the above steps, you can start developing your app. If you want easy navigation, a user-friendly design is a must.
Step 7 Programming. At this stage of the project, all decisions are made on whether the mobile application will be developed using platform-independent tools or native source code languages such as Swift for Apple, and C and C++ for Android.
Step 8 Testing. Before launching the application, test it thoroughly to identify and correct any errors or problems. Testing the program at different stages reduces the risk of various critical problems appearing in the future. It's also important to comprehensively test your app across platforms and devices as thoroughly as possible to make sure it works properly on all platforms.
Step 9 Maintenance after start-up. The last step in the process is to carefully monitor the performance of the application and ensure the appropriate maintenance services. A reliable app development company sends timely updates to keep the app up-to-date with the ever-changing technology standards.
Frequently asked questions about real estate mobile app development using augmented/virtual reality.
How much does it cost to develop a real estate mobile app with integrated AR/VR capabilities?
The development companies offer a special pricing structure where the actual cost depends on several key factors such as the size of the application, required features, specifications, cross-browser compatibility, technologies used, etc.
How safe is an app that uses AR and VR technology?
AR and VR technologies process personal data to provide a more engaging and personalized experience. Companies developing such apps carefully follow strict privacy policies to minimize data breaches.
Do app development companies offer maintenance services after the final launch of the app?
Quite. After launch, site maintenance continues with updates and fixes, user feedback and feature changes, user activity tracking, backup and migration, security monitoring, and A/B testing options.
Summarizing all of the above
The real estate industry is changing. These changes will continue and accelerate, especially in areas where AR and VR technologies are used. If you have a small real estate business that could use these services, it's important to get started as soon as possible.