CALLADITA MAKES U.S. DEBUT ON BINGEABLE WITH AN LA PREMIERE FEATURING HONORED GUESTS ROMAN COPPOLA AND DIRECTOR MIGUEL FAUS

“Calladita” Presented by Steven Soderbergh, Directed by Miguel Faus, and Co-Produced by Roman Coppola’s Decentralized Pictures Made Its Official North American Debut on New Independent Film Platform, Bingeable, July 23, 2024, with a Premiere at Harmony Gold Theatre in Los Angeles

The official Los Angeles premiere took place at the iconic Harmony Gold Theatre on July 15th with an invite-only celebration to follow at MEMBERS private lounge, featuring exquisite cocktails by Del Maguey Vida Mezcal, Olmeca Altos Tequila and Los Cuernos Premium Wines, paired delicious spanish tapas and Golden Reserve Caviar.

Calladita is the debut feature film from Miguel Faus, one of Variety Magazine’s Top 10 Spanish Directors to Watch. The film, presented by Steven Soderbergh, and debuted exclusively in North America on the new film and television platform, Bingeable, which enables anyone - including stars, influencers, charities, and fans - to market and sell rentals and downloads of premium entertainment projects directly to their audience.

Calladita is a Spanish-language feature film produced by Calladita Films, Potenza Producciones, and Decentralized Pictures, the Blockchain studio co-founded by Roman Coppola. Calladita was financed by a crowdfunding campaign through the sale of non-fungible tokens (NFTs).  It was then selected as a finalist for the Andrews/Bernard Financing Award on the DCP platform, a post-production award backed by Steven Soderbergh.  Soderbergh selected Calladita as the winner and presented the award to Faus himself at Film3 On The Mountain, which took place during the 2023 Sundance Film Festival.  

Faus explained his film tackles "issues related to class differences and injustices from a satirical portrait of the Catalan upper middle class. The bitterness of immigration injustice and the sweetness of class revenge  is universal and I hope the film’s rebellious energy resonates with the North American audience ” 

Bingeable: A New Model for an Industry at a Crossroads

With Hollywood at a crossroads, Bingeable aims to offer filmmakers and producers an alternative way to market and sell their films. “Calladita is the perfect project to show what can happen when you harness the power of community,” said Bingeable Founder and Co-CEO Stephen Murray. “By empowering individuals to sell the film directly to their followers on social media, we reduce the cost of marketing and eliminate the complex network of middlemen who take the majority of the revenue. The traditional model tends to make it virtually impossible for films like this to be profitable. But filmmakers and producers are screaming for a change. We want to be a part of that.”

Faus talks about the film as a dream come true: "I made a short film that had done really well and I wanted to turn it into my first feature, but I found nothing but closed doors when I pitched it to all the traditional institutions. I continued to chase my dream and after all the closed doors I found an open window in the world of NFTs. A few months later I was able to shoot my first feature because of 600 cinephile backers from all around the world, who believed in this crazy dream and wanted to support ‘Ana’s’ story.” said Faus recently.

Bingeable is supercharging its unique approach by teaming up with influencer marketing agency amp&go, founded by a former marketing executive from Apple, to harness their network of social media influencers. In addition, Bingeable is collaborating with Disrupt3rs, which will be leading outreach and promotion to the LatinX communities.

Decentralized Pictures was co-founded by Roman Coppola, Leo Matchett and Mike Musante the former head of production at  American Zoetrope ("The Godfather", "Lost in Translation"), the independent studio created by Francis Ford Coppola and George Lucas in 1969 and now headed by Roman, Sofia and Gia Coppola, who are also on the Board of Directors of Decentralized Pictures. DCP is a co-producer on “Calladita” as a result of the award given by Steven Soderbergh through the foundation. 

Bingeable’s goal is to offer an alternative to the faltering, centralized entertainment industry. Bingeable’s platform enables anyone to market & sell new films & TV shows directly to their social media followers and get paid every time one of them rents, buys or watches. Bingeable allows everyone to earn in dollars-one gross revenue. By offering stakeholders access to Bingeable’s completely transparent, Blockchain-powered accounting system, filmmakers, financiers, and affiliates can know that they are being paid accurately and fairly. Led by founders and Co-CEO’s Stephen Murray and Brad Joyce, Bingeable’s executive team also includes digital strategy veteran Todd Lowe as Chief Marketing Officer and Jonathan Keltz (Acquainted, Nine Films About Technology, Entourage) as President of Content.