Crown Royal Returns to RodeoHouston with Exclusive Capsule Collection
On March 7, in honor of Black Heritage Day, Crown Royal made a grand return to the Houston Livestock Show and Rodeo, transforming the opening weekend into a vibrant celebration of Houston culture. As an official sponsor of RODEO HOUSTON, the award-winning whisky brand brought back its iconic Crown Royal Saloon & Showroom at NRG Park, with a reimagined experience highlighting the intersection of rodeo fashion, live music from local DJs, and community-driven activities for guests 21 and over. Crown Royal’s presence runs from March 14-16, including Go Tejano Day on Sunday, offering rodeo-goers a mix of style and generosity.
A Style Collaboration with Houston Legend Bun B
In a continued partnership, Crown Royal joined forces with PURPLE BRAND and Houston icon Bun B to launch an exclusive capsule collection. To mark the Bun B Birthday Bonanza concert, the award-winning whisky brand teamed up with PURPLE BRAND co-founder Luke Cosby to create Bun B’s custom on-stage attire. His standout look featured a premium leather vest blending ostrich and suede leather with rhinestone embellishments, alongside a striking leather trench with tassels and intricate detailing.
Following the performance, the trio introduced the Crown Royal x PURPLE BRAND Rodeo Capsule Collection, inspired by Bun B’s signature style. The collection, reflecting the perfect fusion of Western heritage and streetwear, includes three statement pieces available at PURPLE BRAND’s Houston location in The Galleria mall and online starting March 11. Net proceeds from the collection will support Soldiers’ Angels’ LA Wildfire Relief Fund, assisting veterans affected by the devastating fires.
“Houston has always been part of my story, and creating this collection in my city is incredibly special,” said Luke Cosby. “Collaborating with Bun B and Crown Royal brings together Houston culture and fashion in a way that celebrates the spirit of the rodeo while giving back to our veterans.”
From March 14-16, the Crown Royal Saloon & Showroom will be a must-visit destination at RODEOHOUSTON showcasing Western-inspired apparel like bolo ties, belt buckles, and hats, while offering signature Crown Royal cocktails. Guests can also participate in the Purple Bag initiative, where they’ll pack essential items for active-duty service members. Each packed bag triggers a $1 donation to Soldiers’ Angels, contributing to the $25,000 goal in support of wildfire relief efforts for veterans in Los Angeles.
The return of Crown Royal to RODEOHOUSTON highlights the brand’s deep ties to the Houston community, blending style, music, and philanthropy into an unforgettable experience.
