Emma Gwyther: Redefining The Luxury Marketing Through Immersive Global Experiences
Emma Gwyther, CEO and Founder of Interluxe Group, is a visionary leader whose name has become synonymous with luxury experiential marketing. With a career spanning years of agency and client-side experience, Emma’s expertise touches on some of the most prestigious sectors, including automotive, travel, and financial services. Her specialties—luxury automotive and lifestyle brands—have made her an indispensable figure in the world of high-end marketing, creating unforgettable experiences that leave a lasting imprint on both brands and their audiences.
Before moving to the United States in 2008, Emma served as Client Services Director for a European experiential marketing agency, managing and guiding the strategic objectives of top-tier clients. Her work with the Volkswagen Audi Group, in particular, showcased her unmatched ability to create deep-rooted connections between brands and their clientele. This expertise laid the foundation for her next chapter in luxury marketing.
In 2009, Emma founded Interluxe Group, a move that would set the stage for a new era in luxury experiential marketing. Over the years, she has cultivated a reputation on both sides of the Atlantic for her unmatched understanding of brand strategy and her meticulous attention to detail when executing immersive events. Her ability to foster emotional connections between luxury brands and their customers has made her a trusted partner for global names.
Emma and her team at Interluxe are the force behind some of the most exclusive and coveted luxury automotive events in the world. From MODA Miami, which in its inaugural year was hailed as the "East Coast Pebble Beach," to Esperienza Ferrari, F1 Miami, and the Ferrari Challenge, Emma’s fingerprints are on the most prestigious gatherings in the luxury automotive world. Her ability to orchestrate these high-impact experiences with flawless execution has solidified Interluxe as the go-to agency for brands looking to elevate their presence.
This year, Emma’s presence at Monterey Car Week—the world’s most thrilling and exclusive automotive event—was nothing short of monumental. Monterey Car Week brings together elite collectors, enthusiasts, and industry leaders to celebrate the finest in luxury and innovation. At the heart of many of its most anticipated activations, Interluxe demonstrated its mastery of crafting experiences that leave an indelible mark.
At The Quail, Interluxe presented the Hispano Suiza Carmen Sagrera, celebrating 120 years of rich heritage. This U.S. unveiling was a testament to Emma’s ability to tell a brand’s story through immersive, curated moments. Not far away, the House of Maserati at a private Pebble Beach residence was transformed by Interluxe into an intimate setting that reflected Maserati's commitment to elegance and performance, complete with bespoke test drives and exclusive evening gatherings.
At Laguna Seca, Emma’s team orchestrated another show-stopping event, featuring showcases of the Bugatti Bolide and the Maserati MCXtrema, further proving that Interluxe’s impact extends far beyond traditional marketing.
Emma Gwyther’s work isn’t just about creating events; it’s about crafting experiences that resonate deeply with luxury audiences. Her passion, precision, and forward-thinking approach have made her a leader in the field, ensuring that Interluxe Group continues to raise the bar for what is possible in luxury experiential marketing.