PXG - Second to None
“I want a golf club that looks like a blade. Plays like a cavity back. Launches higher. Goes farther. Feels amazing. Is incredibly forgiving. And is unbelievably sexy.”
It’s Bob Parsons’ new and unique vision that pushed him to create the global phenomenon - PXG
PXG founder and CEO, Bob Parsons’ passion for golf and obsession with the tools of the trade came to a head following a serendipitous nine holes when he met former PGA TOUR player and golf club designer, Mike Nicolette. The two struck up a friendship and an ongoing dialog about equipment.
A few years later Parsons established Scottsdale National Research Center, which would eventually become PXG, bringing Nicolette and Brad Schweigert on board to dive deeper into the equipment industry.
From the very start, PXG has manufactured equipment in a very different manner. Fundamentally the company bears little relation to the established big beasts of the golf equipment market. No cost constraints, no time constraints on engineering, and the team has always maintained an unapologetic focus on performance. Their mission … to harness the potential of existing and new technologies alike to deliver the world’s finest golfing equipment and experience.
The resounding difference – a company determined to elevate the performance of the individual and increase enjoyment on the course.
To start checking off the boxes on Parsons’ vision, “looks like a blade, plays like a cavity back,” the team determined that a hollow-body design was a must. The challenge, hollow-body irons feel like swinging a lead pipe.
Parsons, having served in the military as a U.S. Marine Corps 0311 Combat Rifleman during the Vietnam War, recalled a material known as sorbothane, frequently found in the butt of a rifle to absorb recoil. Parsons suggested to his team that the cavity be filled with something such as that.
And with that one idea, Parsons inspired an engineering breakthrough that would not only put PXG on the map, but also flip the golf industry on its head. PXG 0311 irons debuted an injection molded TPE (thermoplastic elastomer) core, a not so bright but oh so beautiful material that brought a whole new level of “wow” to striking a golf ball. When Nic Roldan, the one and only face of American Polo got his hands on a PXG club, he exclaimed, “It’s an amazing brand, amazing beliefs and really really good product. I particularly love the drivers, especially the way they minimise dispersion”.
A stroke of luck inspired PXG’s signature industrial look. To demonstrate mass properties in layman’s terms, Schweigert drilled holes in a club head and manually added weights around the perimeter. Not only did the perimeter weighting achieve the performance goals desired, the look stopped Parsons in his tracks. Another box checked! The weights were distinctive, functional and 100% PXG. And so, across the board, visible weighting became PXG’s signature.
These two pivotal moments laid the foundation for the introduction of PXG’s groundbreaking technology. Technology so good, it was actually put in play on the PGA TOUR by Ryan Moore months before the company ever sold a stick.
Every club made by PXG is customized to fit the needs of the player. A personalized fitting experience is the standard for PXG. Which means, effectively, no two sets of PXG clubs are exactly alike.
PXG’s fitting specialists have been considered among the best in the business. They are both product and fitting experts, trained by the engineers who had a hand in designing PXG clubs. And, like Parsons, they’re golf enthusiasts. The process first offers a comprehensive overview of a player’s current setup, natural tendencies, and personal goals. During the data rich experience, fitters also look to identify the metrics that will help each golfer put together consistently better rounds. Whether fitted in-person or over the phone, the one-on-one experience leaves you thinking, “why would anyone purchase golf clubs off the rack?” Nic Roldan had this to say about the entire fitting experience, “PXG really makes you feel you are part of the PXG family, also known as ‘PXG Troops’. Doing a fitting at my home golf club was an awesome experience, and their team is second to none. A must do experience for any passionate golfer. It will blow your mind!”
Following a fitting, club specifications are provided to PXG’s master builders. These guys are true craftsmen – the tailors, blacksmiths and brewers of golf. They assemble every club with the utmost care and precision. Once built, the clubs are closely inspected, black-boxed and prepared for delivery.
So out of one man’s vision rises the best opportunity that technology currently allows for golfers to maximize their game.
PXG currently offers a full lineup of high-performance drivers, fairway woods, hybrids, irons, wedges and putters, PXG GEN4 Golf Clubs. The future of golf club performance has arrived with the all-new PXG GEN4 Golf Clubs, the product of years of research and testing, combining specialized materials never before used in golf to produce incredible sound and feel, unbelievable forgiveness, explosive distance, and drop-dead gorgeous looks. These flagship clubs include drivers, fairways, hybrids, and irons—each optimized to suit your swing and enhance your performance. The PXG 2021 0211 Driver has a versatile head design to promote confidence on the tee. With an incredible balance of mind blowing distance, unbelievable forgiveness, and astonishing ball speed, our all-new PXG 2021 0211 Drivers are so good, they’ll knock your hat in a creek!
Elevate your short game in 2021 with PXG’s Battle Ready Putters. Fully optimized – from the center-of-gravity (CG) and moment of inertia (MOI), to stability, balance, and weighting – the new Bat Attack and Mustang deliver maximum performance for putts from every distance.
PXG also offers a bold, fashion-forward apparel collection spearheaded by President and Executive Creative Director of PXG Apparel Renee Parsons, including the fantastic new Spring/Summer Collection 2021. As Nic Roldan puts it, “The clothing line Renee Parsons has developed is awesome, original designs with high-end technological materials”.