Rapid Rise of New Gambling Brands
The past few years have seen an explosion in new online gambling brands entering the fray. Where once a handful of big names dominated, now smaller startups are staking their claim helped by lower barriers to entry. However with more choice comes greater complexity for players and regulators alike in separating transient entities from those with real potential.
Rapid Market Growth Draws New Entrants
The global online gambling market surpassed $92 billion in 2024, more than doubling since 2019. Much of this growth has come from the United States following landmark legislation allowing states to regulate online betting. With huge untapped potential still remaining, it’s no surprise ambitious new brands are trying their luck.
Table 1: Key Online Gambling Market Growth Statistics
Year | Global Market Size | US Market Size | % Change – Global | % Change – US |
2019 | $42.7 billion | $900 million | - | - |
2024 | $92.3 billion | $13.5 billion | +116% | +1,400% |
For players at AllSlotsCasino, identifying which newcomers offer genuine value versus those likely to disappear can be tricky. By evaluating key criteria like management pedigree, transparency and product innovation we can separate contenders from pretenders.
Management and Company Heritage
Seasoned leadership with gambling industry expertise is a strong indicator of staying power. Operators new to the sector often underestimate the complexity of elements like odds compiling and risk management. By contrast, brands led by veterans from major names understand what’s required to scale successfully.
Commitment to transparency and fair play is also crucial. Rogue operators can jeopardize player trust in new market segments before they become established. Monitoring licensing approvals and looking for associations with respected industry bodies helps determine good actors from potential bad apples.
Similarly, a company’s wider corporate heritage offers clues to underlying financial backing and experience managing volatility. Brands spawned from major gambling or financial institutions tend to inspire more confidence compared to unknown entities.
Product Evaluation and Technology Innovation
The modern gambling sector moves fast, with product innovation vital to staying relevant. Clever use of technology like live streaming and AI-based responsible gaming tools is now a basic expectation, not a bonus. Players should be wary of brands offering nothing but cookie-cutter sportsbooks or casinos.
The ability to create a distinctive proposition is especially important for startups aiming to carve out niche positions. In our crowded market, solving specific customer problems or targeting underserved demographics offers a route to stand out.
Sites able to integrate seamlessly across mobile apps and desktop provide a better experience than those failing to prioritize tech. With nearly 80% of betting activity now happening on phones in the US, mobile-first platforms have an advantage.
Market Strategy and Sustainability
Rising marketing costs across channels like TV and social media make achieving cut-through hugely expensive. Brands need deep pockets to fund customer acquisition and retention with no guarantee it will pay off.
Evaluating factors like a startup’s funding runway, initial state launch strategy and early traction offers useful context on financial sustainability. Brands taking a patient, state-by-state approach based on profitability have a better chance than those prioritizing rapid national scale with no regard to cost.
The ability to secure market access partnerships with incumbent sports teams and media companies also boosts credibility. Where regulatory hurdles exist, deep lobbying pockets help smooth the passage into law.
Future Predictions
The breakneck growth of the US gambling market was always going to bring a wave of exuberant new entrants. As the initial land grab mentality plateaus, expect to see heightened divergence between brands with solid foundations and those operating on hype alone.
Consolidation among less stable operators will accelerate from 2025 onward. Simultaneously, the power of a few leading players will likely grow. FanDuel and DraftKings have already opened up a sizeable lead with over 50% combined national market share.
For customers and regulators, applying the criteria above provides a blueprint for determining brands that warrant close attention or caution. In an industry where momentum breeds momentum, getting these calls right means everything.