Rust-Oleum Launches Rust-O™: A Bold New Chapter for Street Artists
Renowned for its leadership in spray paint innovation, Rust-Oleum has unveiled Rust-O™, a new spray paint line designed exclusively for artists. This addition to the company’s portfolio marks a significant milestone, positioning Rust-Oleum at the forefront of urban art while empowering artists to unleash their creativity in bold new ways.
"Rust-O is rooted in imagination, authenticity, and a deep respect for the art community,” said Natalie Klemko, product manager at Rust-Oleum. “Innovation has always been at the core of what we do, and now we’re bringing that same passion to street art. This launch is more than just a new product—it’s an invitation for artists to dream big, push boundaries, and create without limits."
The grand debut of Rust-O™ took place on March 13 in Los Angeles, with an electrifying event at the Secret Walls headquarters. The night was headlined by urban art legend Persue and rising star George F Baker III, who showcased the power of the new paint in a dynamic spray paint battle. Paired with fellow artists Emily Ding and Allison Bamcat, the two teams competed head-to-head, creating works of art in just 90 minutes while being cheered on by a crowd that helped determine the winner through a decibel meter measuring audience excitement.
In the end, the team of George F. Baker III and Allison Bamcat took home the victory, but the true highlight of the evening was the opportunity for attendees to experience the energy firsthand. Guests had the chance to try the new Rust-O™ spray paint for themselves and enjoy exclusive giveaways, including limited-edition merchandise that celebrated the art community.
The evening served as a testament to Rust-Oleum’s ongoing commitment to urban creatives and the industry. The company is not only expanding its reach but also reinforcing its connection to the artistic community, encouraging artists everywhere to express their creativity without limits.
Rust-Oleum is set to make a lasting impression in the world of street art with this exciting new line—Rust-O™ is just the beginning.
