Scarosso Introduces a New Campaign and Collection Starring Marta Pozzan
MARTA POZZAN x SCAROSSO Capsule Collection Launch. Luxury Footwear Meets Bold Vision: A Collaboration Rooted in Italian Craftsmanship
Scarosso, the Italian luxury footwear brand renowned for its timeless elegance is excited to announce the launch of an exclusive capsule collection in collaboration with Marta Pozzan. The collection debuted November 2024 and was celebrated with an exclusive event in Los Angeles. Scarosso is a luxury footwear brand based in Milan, celebrated for its exceptional Italian craftsmanship and innovative design. From its headquarters in Milan, the brand produces meticulously handcrafted shoes that merge timeless elegance with a modern aesthetic.
A Bold New Direction for Footwear. This limited-edition collection introduces Marta Pozzan’s daring vision for modern luxury footwear. Marta has collaborated with high-end brands, and with Scarosso, she makes her footwear design debut, focusing on creating statement pieces such as her dream knee-high vinyl wedge boots.
"I love shoes more than any other accessory, and I've always wanted to create my own knee-high vinyl wedge boots," Marta shared. "Partnering with Scarosso felt like a natural fit due to my Italian roots. They are a leader in luxury-quality footwear, making it the perfect match. Scarosso has made my dreams come true!"
The collection is built around a distinctive wedge sole, with three bold styles: two variations of a Décolleté and an Over-the-knee stretch Boot, blending materials like satin, faux crocodile, patent, and calf leather. Each piece embodies a balance of classic Italian craftsmanship and Marta’s striking, modern edge.
Why Los Angeles? After Italy, Los Angeles has become Marta’s second home, and launching the collection here is symbolic of this new chapter. "Since the beginning, we've always sought to establish a strong connection with the USA, and all our collaborations reflect this," explains Gaetano D'Angiulli, General Manager of Scarosso. "From Brian Atwood and Nick Wooster to Linda Rodin, Warren Alfie Baker, and Matt Hranek, each partnership has deepened our ties to the States. Marta represents the next step in this journey, with Los Angeles being the perfect backdrop for this collaboration. The city embodies the vibe we envisioned — bold, creative, and glamorous."
The Vibe: Romanticism with a Modern Twist. The campaign and the collection mix romanticism and sensual empowerment. The designs embody a retro, glamorous vibe with a contemporary twist, blending sophistication and boldness. The campaign visuals express this fusion, with Marta showcasing the collection in a way that feels nostalgic yet modern, exuding confidence and sensuality.
The collection was launched with an exclusive event in Los Angeles on 13th November 2024, gathering celebrities to further enhance its visibility, with talent guests such as Euphoria’s Chloe Cherry, Lioness’ Laysla De Oliveira, Andrew Matarazzo, plus a stream of influencers and models, and the campaign is featured across billboards on Sunset Boulevard showcasing the collection’s powerful aesthetic to a global audience.
Marta Pozzan is an Italian actress and model based in Los Angeles. Known for her eclectic style, she has collaborated with luxury brands like Gucci, Dolce & Gabbana, and Fendi. This capsule marks her debut as a footwear designer, bringing her bold vision to life. Most recently, Marta Pozzan wrapped a second independent feature film, where she stars opposite Tim Heidecker.
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