VistaJet: Two Decades of Luxury and Extraordinary Adventures
VistaJet—the first and only global business aviation company - celebrates 20 years as a leader in private aviation. The company has redefined what it means to travel in style, continuously offering its members exclusive access to the world's most extraordinary destinations. At the heart of this celebration is the ever expanding Private World program, a collection of bespoke experiences that promise to transform every journey into an unforgettable adventure.
VistaJet has flown Members to over 200 countries and territories on the Vista Members’ fleet of iconic silver and red business jets, which includes the largest fleet of Global 7500 business jets, allowing them to explore, and its Private World stands out as one of the most exceptional offerings across the travel industry. This year, VistaJet's Private World program includes a range of exclusive experiences for its members: a luxury cacao journey in Ecuador with The Cacau Club, exploring the heritage of chocolate-making amidst Amazonian plantations; two distinct safari adventures in Botswana with Belmond, featuring intimate wildlife encounters in the Okavango Delta and Savute Channel; a spectacular helicopter safari in Mozambique to witness the "Great East African Blue Migration" of humpback whales; a private champagne dinner in France at the historic Champagne Billecart-Salmon estate; and an invite-only automobile gathering at The Bridge in Bridgehampton, New York, celebrating the legacy of classic car racing.
In 2023, member requests for these curated experiences more than doubled from the previous year, with 2024 already on track to surpass expectations. The concept of luxury travel has undergone a significant transformation. Today’s ultra-high-net-worth individuals seek more than opulence; they desire unique, tailored experiences that offer privacy, personalization, and exclusivity. A recent McKinsey & Company report highlights this trend: "Ultra-high-net-worth individuals prefer quiet luxury with personalized service — targeting remote, private destinations accessible via private airports that feature tailored experiences available nowhere else." VistaJet’s Private World embodies this shift, offering experiences as distinctive as its members.
Matteo Atti, Chief Marketing Officer of VistaJet, explains, "We see Private World as an enriching service for our Members’ lives. They trust in us as they fly to the world, and we want to ensure every second, from booking a flight to experiencing an unforgettable moment, is exceptional."
As VistaJet embarks on its next 20 years, the company is more committed than ever to pushing the boundaries of luxury travel. The newest additions to the Private World program are a testament to this dedication, offering members once-in-a-lifetime experiences that blend exclusivity with cultural richness and adventure.