VROOM ROOM INAUGURAL LATE NIGHT SERIES PRODUCED BY CMG, DORSIA AND RACE SERVICE AT RESORTS WORLD LAS VEGAS OVER 2024 F1 RACE WEEKEND
“VROOM ROOM” late night after hours series delivered a highly coveted post-race nightlife experience taking Race Weekend 2024 to new heights layered with incredible DJ performances featuring headlining sets by Kaz James and Ahmed Spins on November 22nd, and on Saturday, November 23rd, the energy went to another level WhoMadeWho’s live performance set followed by Carlita and a surprise set by DIPLO.
Experiential industry leader Corso Marketing Group (CMG) and automotive lifestyle agency Race Service partnered with Dorsia and leading Las Vegas Hotel & Casino, Resorts World Las Vegas, for the second annual Race Weekend late-night pop-up series, which was powered by RepBets. The ultra-exclusive, premier post-race affair, was held November 22 and 23, from Midnight to 5AM at the luxe Allē Lounge on 66, the 66th floor of Resorts World Conrad Tower. Perched above Sin City, Allē Lounge offers an unmatched 360-degree views of Las Vegas, from the Strip and the raceway to the mountains and desert, which was complete with an epic fireworks show over the strip following the final F1 Race completion.
VIPs in attendance at VROOM ROOM’s inaugural Race Weekend pop-up series included DIPLO, Starino, Luka Sabbat, Harry Goodwins (The Gentleman on Netflix), Brandon Skenlar (It Ends With Us), Kevin Dias (Emily In Paris), Johnny Manziel, Josie Canseco, David Dobrik, Avani, Ghost, Rickey Thompson, Jessica Felter, Lauren Kettering, Matt Nordgren, Selling Sunset’s Romain Bonnet, Mary Bonnet, Amanza Smith, Resorts World’s Ronn Nicolli and CMG Founder David Corso, among many others.
CMG founded by David Corso is a strategic creative agency that consistently innovates the industry, producing high-level experiences that further build brand recognition and amplification. CMG provides unprecedented solutions and partner alliances and continues to elevate as a driving industry force behind the most buzzworthy of experiential collaboration, working internationally with the most recognized names such as Adidas®, Heineken®, RH, Red Bull®, Patron, Soho House, Resorts World Las Vegas, and AEG.
RACE SERVICE is a super-collective of creatives who are reshaping automotive culture. Storytelling through content and media creation is at the core of the agency, connecting a brand to an audience in a meaningful and authentic way.
The VROOM ROOM 2024 Las Vegas Race Weekend Series was powered by Heineken Silver, PATRÓN Tequila, featuring PATRÓN El Alto and PATRÓN XO Cafe specialty cocktails, and fueled by Red Bull Energy Drink.
“At CMG, we partner with F1’s top brands on track to produce major cultural happenings, that expand to the most exclusive parties and events off track. We are thrilled to join forces again with Resorts World Las Vegas and introduce our new global race weekend after-hours post-race nightlife concept, VROOM ROOM, officially kicking off in Las Vegas on November 22nd and 23rd,” says David Corso, Founder, CMG.
Resorts World Las Vegas, and Zouk Group, a leading lifestyle and entertainment company from Singapore, curated an ecosystem of immersive entertainment and lifestyle concepts, creating the Strip’s most buzzed-about property since opening in 2021. The resort provides a multiplicity of experiences in one 100,000-square-foot entertainment complex, including the world-class Zouk Nightclub, an innovative space pushing the boundaries of dance music and technology with resident headliners such as Kaskade, James Hype, Meduza, and Illenium who are programmed during race weekend long at the property.
“We have an incredible array of experiences for Race World at Resorts World during one of the most anticipated events of the year and we could not be more excited to work with CMG again to bring VROOM ROOM to the property,” says Ronn Nicolli, Chief Marketing Officer at Resorts World Las Vegas. “David Corso is a visionary and a good friend of mine so it’s been amazing to collaborate on this.”
Corso Marketing Group (CMG), is a strategic creative agency that consistently creates high level experiences to solve brand challenges while further building brand recognition. With over twenty years of industry experience, CMG provides unprecedented solutions and partner alliances through their expert team of creators, producing impactful marketing year round. From strategy to design, development to production and activation to amplification, CMG continues to elevate as an industry leader and driving force behind the most buzzworthy of experiential collaborations.
Positioned at the intersection of pop culture, car culture and motorsports, Race Service curates and captures special moments while bringing a community together. Since the founding of the agency in 2018, we’ve built unparalleled connections because those in the automotive world not only believe in our mission to elevate it – they want to be part of our journey.
VROOM ROOM will be popping up at upcoming F1 Race Weekends, such as Miami, Monaco, Montreal and Mexico City.